Order

Identity

What FARË
looks like.

The visual identity brings homemade warmth together with a clean, modern graphic language: made by hand, but thought through with care.

FARË · MADE BY HAND · PLANTED TODAY · GROWS TOMORROW ·

Identity

The label, unrolled.

The whole site behaves like a jar label spread across a kitchen table: cream paper, plum ink, a handwritten batch number and a stamp.

HOMEMADERecelkumbulleE BËRË ME KUMBULLA VENDORENr. 01 · 09/26

The balance

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Homemade
Modern
Traditional
Contemporary
Natural
Designed
Local
Fresh

The plum illustration, the word FARË with two seeds in place of the dots on the Ë, and a stamp for labels and stickers.

Colour

Earthy, natural and appetizing. Deep plum is the colour people recognise us by.

  • Signature colour

    HEX
    #3B0F2A
    RGB
    59, 15, 42
    Token
    plum-900

  • Hover, secondary headings

    HEX
    #5E1A43
    RGB
    94, 26, 67
    Token
    plum-700

  • Secondary text

    HEX
    #7D5A78
    RGB
    125, 90, 120
    Token
    plum-500

  • Page paper

    HEX
    #F7F0E3
    RGB
    247, 240, 227
    Token
    cream-100

  • Sections, labels

    HEX
    #E8DAC0
    RGB
    232, 218, 192
    Token
    beige-200

  • Botanicals

    HEX
    #9BA88A
    RGB
    155, 168, 138
    Token
    sage-300

  • Sage text

    HEX
    #5F6F4E
    RGB
    95, 111, 78
    Token
    sage-600

  • Wood, stems

    HEX
    #6B4631
    RGB
    107, 70, 49
    Token
    brown-700

  • Tiny accent

    HEX
    #E4B85C
    RGB
    228, 184, 92
    Token
    honey-400

Typography

Characterful + clean. A warm serif for the voice, a clear sans for the information.

Fraunces · Primary typeface

Planted today. Grows tomorrow.

Instrument Sans · Secondary typeface

Aa Ëë Çç

Local plums, sugar, lemon juice

E BËRË ME KUMBULLA VENDORE

Caveat · Handwritten details

Nr. 01

made by hands, not machines

Illustration

Single ink lines, slightly imperfect, with colour fills offset like an old print.

Photography

Natural, warm, sunlit and unstaged. Hands, plums, wood, linen and real breakfasts.

  • Natural
  • Warm
  • Sunlit
  • Homemade
  • Unstaged

Keywords

Homemade · Organic · Local · Natural · Handmade · Traditional · Warm · Authentic · Fresh · Simple · Rustic · Contemporary

Credits

Plum illustration: macrovector_official / Freepik

Planted today. Grows tomorrow.

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